DESCRIPTION
The Eternal Question, published in 1912, is a slim volume by an anonymous author who was a Secretary for the YMCA, targeting other YMCA Secretaries and members. Advocating for the wider promotion of Christian ideals and practices through the YMCA, the book advocates the use of promotional strategies common in secular business to grow the YMCA's presence and influence in communities. The book explores advertising in many forms: print, signage, buttons, and personal promotion, and the author includes numerous examples alongside his advice. The author argues that not only is promotion good for the YMCA, but it is in fact essential to bring the YMCA's positive message to the widest possible audience and effect real change in communities. Ultimately, the book argues that successful promotion is an essential 'plus mark' for the YMCA to ensure its continued social outreach and evangelism and is an important volume for anyone interested in the history of nonprofit and charitable organizations, business promotion, and the YMCA's role in promoting Christian values in America.
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