Business Analytics Essentials

by Dr Lakshmi Shankar Iyer, Dr Bindhia Joji, Dr Dr Sophia Shalini G.B. Saseekala M.

The book Business Analytics Essentials: A Foundation for Data-Driven Decision Making' introduces key analytics concepts like foundations and types of analytics, data visualization, machine learning, and ethical way of handling data.Through real-world case studies, practical insights, and industry-informed content, the book bridges academic foundations with business applications covering diverse sectors like finance, healthcare, retail and much more.