In today's digital age, the demand for transparency has made effective communication crucial for every business. To truly have a voice and maximize their value, strategic communicators must understand the language of business, including its goals, issues, and trends. However, many communicators face the challenge of not having an MBA or a formal business education.

"Business Essentials for Strategic Communicators" is designed to bridge this gap, offering communication professionals and students the fundamental 'Business 101' knowledge necessary to thrive in the business world. This book equips readers with an understanding of financial statements, terminology, the stock market, and public companies, all tailored to enhance their roles as communication experts.

By mastering these essentials, communicators can better navigate the complexities of the business environment, ensuring they contribute effectively and confidently to their organizations.

• Brand: MACMILLAN
• Author: Ragas, M.
• Genre: Computers
• Binding: Paperback
• Language: English
• Publication Date: 2014
• Edition: 1st ed. 2014
• Pages: 231