Strategic Market Management, David A. Aaker et Damien McLoughlin

Strategic Market Management: Global Perspectives, David A. Aaker et Damien McLo

Developing Management Skills: United States Edition, David A. Whetten et Kim S.

Building Strong Brands, David Aaker

Décisions et stratégies Marketing, David Huron

Strategic Marketing Management, David A. Aaker

Contrasts: Developing Text Awareness, David Foll