Marketing Strategy: How to Prepare It - How to Implement It (CIM Student Workboo

Marketing Strategy (The Marketing Series : Practitioner), Paul Fifield

International Marketing Strategy, Bradley

CIM Coursebook Marketing Essentials, Jim Blythe

Consumer Behavior and Marketing Strategy, J. Paul Peter et Jerry C. Olson

Relationship Marketing: Winning and Keeping Customers (CIM Professional Developm

Competitive Marketing Strategy, John Czepiel

The Marketing Strategy Desktop Guide, Norton Paley