"Strategic Database Marketing” by Arthur Middleton Hughes is a comprehensive textbook focused on the subject area of business and economics. It delves into topics such as personal finance, marketing, e-commerce, and direct marketing, providing a detailed guide for individuals looking to enhance their marketing strategies. With a publication year of 2012 and a total of 400 pages, this hardcover book offers valuable insights for those looking to succeed in the world of business and marketing.

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