The New Strategic Brand Management: Creating And Sustaining Brand Equity Long Te

Need, Speed, and Greed: How the New Rules of Innovation Can Transform Businesses

Innovation Management and New Product Development, Dr Paul Trott

Competitive Innovation Management: Techniques to Improve Innovation Performance,

Innovate the Future: A Radical New Approach to IT Innovation, David Croslin

New Economy? The Changing Role of Innovation and Information Technology in Growt

Sustaining the New Economy: Work, Family, and Community in the Information Age,

[Open Innovation: The New Imperative for Creating and Profiting from Technology]