Complaint Management: The Heart of CRM

Customer Relationship Management: The Business Case for CRM (The Cranfield Schoo

Strategic Customer Management: Integrating Relationship Marketing and CRM, Adria

CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Time

The Crm Pocketbook (Management Pocketbook Series), David Alexander et David Tur

Competing Globally: Mastering Multicultural Management and Negotiations (Managin

Outperform With Expectations-based Management: A State-of-the-Art Approach to Cr

Breaking the Mold: Shattering Expectations and Chasing Dreams, Dorothy Vincent