Publisher Description

Generative AI is changing how we work, create, and lead-but for many professionals, it still feels like hype, confusion, and inconsistent results.The Savvy Guide for Generative AI Beginners is a clear, human-centered roadmap for navigating this transformation with strategy, clarity, and confidence.Whether you're a professional trying to stay relevant, a leader upskilling your team, or a marketer, creative, or strategist wondering how to use AI without losing your voice-this book meets you where you are and gives you the tools to go further.Written by award-winning educator and brand and content strategist Jamie DeAngelis, Ph.D., this smart, approachable guide explains how generative AI really works, where it fits in your workflow, and how to collaborate with it effectively. You'll learn how to write better prompts, build custom tools, navigate ethical challenges, and unlock AI's potential without outsourcing your originality or expertise.With real-world examples, thoughtful frameworks, and a refreshing lack of jargon, this is more than a how-to-it's your companion for working smarter (not just faster) in a fast-changing digital world.

Review

"It's the roadmap that every business leader needs when implementing AI across their teams."Lindsay Boyajian Hagan, Vice President, Marketing"This book goes beyond tips and tricks-it's a blueprint for marketers, strategists, and leaders looking to apply generative AI to deep, high-leverage work."Harini Sridharan, AI Product Marketing Leader"Thoughtful, practical, and encouraging, it's your guide to exploring, experimenting, and leading in this rapidly evolving digital world."Roberto Lino, Chief Executive Officer"Required reading for anyone navigating the impact of AI on their work."John Schneider, Chief Marketing Officer"You'll learn how to collaborate with AI as a thought partner and idea engine-without ever losing your creative vision."Greg Hicks, Technical Program Manager"Jamie's point of view not only gave me the confidence to "talk the talk" with clients like I'd been doing it for years-but finally ditch the panic that AI is going to eat my lunch."Beth Hanigan, Vice President, Client Services"Strikes a delicate balance - helping AI beginners ... while also providing substance for those already in the 'AI trenches."Blake Park, Chief Strategy Officer"Jamie makes AI feel less like a black box and more like a tool you can actually use with purpose. It's approachable, honest, and full of practical insight."Elisa Anguiano, Creative Director"Jamie's voice is smart, funny, and refreshingly real - like getting advice from a sharp friend who's already done the hard parts."Justin Stayrook, Chief Growth Officer & Head of Strategy"A rare voice in the evolving conversation around AI."Danielle Strait, Vice President, Technology

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