"Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation" is a comprehensive textbook authored by Damian Ryan, aimed at adult learners and further education students in the field of business. Published by Kogan Page in 2015, this 432-page trade paperback covers a range of marketing topics related to digital technology, including web and social media marketing, e-commerce, strategic planning, and advertising and promotion. The book offers insights and strategies for businesses looking to effectively engage with the digital generation, making it a valuable resource for those studying or working in the field of marketing.

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