AI for Public Relations
by Stephen Waddington, Ben VerinderEstimated delivery 3-12 business days
Format Paperback
Condition Brand New
Description Understand how to embrace and embed artificial intelligence into your public relations and communications practice and strategy with this how-to guide.
Artificial Intelligence is rapidly transforming every single industry, and public relations is no exception. This book provides agencies and practitioners with the guidance they need to embrace the change in order to both create efficiencies and manage risk. Developed by leading practitioners and academics, AI for Public Relations addresses the urgent need for practical guidance on how to embrace and embed artificial intelligence into the public relations industry. Providing clear guidance for mid-level and senior leaders, this book combines practical, tactical implementation advice alongside strategic considerations for the future of practice. This is the first comprehensive guide designed to help practitioners navigate the operational and reputation management aspects of AI adoption. Covering topics on the practical implementation of AI such as using it in content creation, planning and measurement and public relations management, this book also delves into issues around broader organisational adoption and governance such as managing and mitigating the risk AI poses to relationships and reputation. Featuring real-world examples from companies such as AXA, the BBC, Deutsche Bank and Adecco, this book is the ultimate guide to the future of Public Relations in the age of AI.
- ISBN 1398625035
- ISBN-13 9781398625037
- Title AI for Public Relations
- Author Stephen Waddington, Ben Verinder
- Format Paperback
- Year 2026
- Pages 288
- Publisher Kogan Page Ltd
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