Publisher Description

This book features the latest research in the area of immersive technologies, presented at the 5th International Augmented and Virtual Reality Conference, held in Munich, Germany in 2019. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, healthcare, tourism, events, fashion, entertainment, retail and the gaming volume is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.

Back Cover

This book features the latest research in the area of immersive technologies, presented at the 5th International Augmented and Virtual Reality Conference, held in Munich, Germany in 2019. Bridging the gap between academia and industry, it presents the state of the art in augmented reality (AR) and virtual reality (VR) technologies and their applications in various industries such as marketing, education, healthcare, tourism, events, fashion, entertainment, retail and the gaming industry. The volume is a collection of research papers by prominent AR and VR scholars from around the globe. Covering the most significant topics in the field of augmented and virtual reality and providing the latest findings, it is of interest to academics and practitioners alike.

Table of Contents

Part I: AR &VR in Business, Retail and Marketing.- Part II: AR & VR for City Planning, Smart Cities and Autonomous Vehicles.- Part III: Ar & VR for Health and Wellbeing.- Part IV: AR & VR in Theatre Productions and Journalism.- Part V: AR & VR in Production and Manufacturing.- Part VI: AR & VR in Education.- Part VII: AR & VR in Tourism, Museums and Events.- Part VIII: AR & VR in Research.- Part IX: AR & VR App Design and Content Creation.        

Review

"The book is successful in introducing a broad array of concepts that are relevant to AR and VR research. … This book serves as a good resource to those who are interested in doing AR and VR research and those who are interested in applying them in practice as the book covers a wide range of concepts and industries and would be a great reference book." (Tsz'Wai Lui, Information Technology & Tourism, Vol. 23, 2021)

Feature

Bridges the gap between XR Theory and XR Practice Provides scientifically grounded and practically tested answers to a variety of questions of high managerial and societal relevance Presents the state of the art in augmented reality (AR) and virtual reality (VR) research Focuses on the applications of AR and VR in various industries Approaches AR and VR from a business and management perspective

Details