"Basic Marketing: A Marketing Strategy Planning Approach" by Joseph P. Cannon is a comprehensive textbook on marketing, focusing on business and economics. Published by McGraw-Hill Education in 2013, the hardcover book covers a wide range of marketing topics with 784 pages. Written in English and authored by Joseph P. Cannon, William D. Perreault Jr., and E. Jerome McCarthy, this textbook provides a detailed approach to marketing strategy planning for students and professionals in the field. With a size of 11.1 inches in length, 8.5 inches in width, and 1.2 inches in height, this book is a valuable resource for those interested in the subject of marketing.
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