Identity-Based Brand Management : Fundamentals - Strategy - Implementation - ...

Identity-Based Brand Management: Fundamentals--Strategy--Implementation--Control

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Identity-Based Brand Management: Fundamentals--Strategy--Implementation--Control

1998 Afuah INNOVATION MANAGEMENT: Strategies, Implementation & Profits BUSINESS

Intergrated Performance Management, a Guide to Strategy Implementation.

IDENTITYBASED BRAND MANAGEMENT by BURMANN, CHRISTOPH Paperback Self Help

IdentityBased Brand Management by Christoph Burmann 9783658483142