A newly updated edition of the definitive strategy guide for real estate companies – developers, builders, investors and more – from the team at RCLCO Real Estate Consulting.
Strategy for Real Estate Companies lays out the methods and key steps you should take to optimize your company’s structure, plan for the extreme cyclicality in the real estate business, build consensus and drive performance and profitability. Chock full of examples, detailed case studies, helpful hints, and insider knowledge, this book is a practical guide for leaders and executives who are charged with setting the future direction of their real estate enterprise. Authored by RCLCO Managing Director Charlie Hewlett, and with contributions from RCLCO executives Adam Ducker, Ellen Klasson, Adam Ostler and Eric Willett, the book offers detailed segmentation of strategic planning pillars with implementation tactics embedded in each.
“Real estate companies are uniquely dependent on the economic cycles in both the long and short term, but there aren’t many books on the market that address these challenges, leaving companies at a disadvantage about how to think about their business,” said Adam Ducker, CEO of RCLCO. “RCLCO has consulted on thousands of projects since our founding more than 50 years ago, and that extensive experience and our methodology is really laid out in Charlie’s book. It’s an essential volume for any investor or company that wants to participate in the market.”
The book walks through every step you need to take to plan a strategy for success, from creating a comprehensive plan, defining your industry role, competitive advantage strategy, capital strategy, risk management to succession planning and more. Case studies from RCLCO clients across the country illustrate the challenges and solutions to unique challenges real estate companies of all sizes face.
“A lot of success in business comes from luck, but long-term success requires a rigorous process and active discipline,” said author Charlie Hewlett. “Strategy for Real Estate Companies offers a step-by-step guide to formulating and implementing a well-rounded and actionable strategic plan. We address how to approach topics from capital strategy, efficiency, branding, geographic deployment to succession planning – lessons which are applicable to real estate companies in both the commercial and residential space.”
Some of the praise for the book from industry professionals includes:
“RCLCO is the gold standard when it comes to strategic planning for real estate companies. While it's not easy to take the magic they provide in person and translate it into a book, they have done a remarkable job. Strategy for Real Estate Companies is a must read for anyone about to participate in the creation or refreshment of a strategic plan.”- Robert Slater, Former EVP AvalonBay, COO Bell Partners, Draper and Kramer Board Member
“Charlie literally wrote the book on strategic planning for real estate companies! This book helped put us on the path to reach our strategic goals. I’m grateful to the entire RCLCO organization for their wisdom and guidance. This is a must read for anyone aspiring to build a real estate company.”- Eric Barvin, Founder, Chairman, and CEO, The Barvin Group
About RCLCO Real Estate Consulting: Since 1967, RCLCO has been the “first call” for real estate developers, investors, the public sector, and non-real estate companies and organizations seeking strategic and tactical advice regarding property investment, planning, and development. Our team leverages quantitative analytics and a strategic planning framework to provide end-to-end business planning and implementation solutions at an entity, portfolio, or project level. RCLCO offers an array of consulting services across real estate economics and management consulting.
